It was the late Jay Conrad Levinson, an ad agency executive and the author of ‘Gurellia marketing’, who famously said: “Your website is the window of your business. Keep it fresh, keep it exciting.”
But numerous surveys indicate around 30% of local businesses don’t have a virtual “window”, and many more never bother to update their website to ensure they’re delivering a great user experience and maximizing online conversion opportunities.
In this video, Vendasta’s Nicole Lauzon discusses how agencies can get buy-in from business owners for website services, and how they can be the basis for providing holistic digital marketing solutions to small businesses.
Vendasta pioneered online reputation management software for agencies. Since 2008, we’ve helped 2+ million businesses manage billions of customer reviews, mentions, and online listings.
Want to build a beautiful, fast and secure website for your clients? Have a look at our Website products: https://www.vendasta.com/websites/website-pro/
Check out the Vendasta blog for valuable insights for your agency: https://www.vendasta.com/blog/
00:00 Introduction
00:49 Where to start? Research
01:42 Why a website? Proof points
02:17 What to sell
03:13 Other services you can offer
03:40 Wrap up advice
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