Why Boston’s street systems are so bad and how that relates to your website redesign project.
If you have an existing website and are thinking of a redesign, I’m about to share with you one of the biggest mistakes most people make and how to avoid it.
But first, let’s talk about Boston’s road system.
Did you know Boston is ranked as having the worst traffic of any major city in the US?
Do you know why that is?
Well, one reason has to do with how the streets in Boston were originally laid out.
Back in the 1600s, when Boston was being founded there were a bunch of cows grazing around.
There were so many cows that they created natural cow paths where the cows would go from one place to another while they were grazing.
When it came time to found a city and lay down the streets and roads, the city planners simply paved the roads directly over the cow paths.
So what’s the problem with that?
Well, the cows simply travel along the path of least resistance. Which might be fine if you are a cow, but is a terrible way to layout a street system for millions of people.
And yet, that’s what most people do when it comes to redesigning their website.
They just take their existing website and without thinking, they redesign the exact same structure.
You then wind up with a “new” website with the same old problems.
If you’re interested in avoiding this problem, watch the video!
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