The best nonprofit websites out there share three key qualities. And once you know what those are, you can use them to level up an existing website if you have one, or if you’re building a new website, it’ll help you build the strongest site possible.

These three qualities also each have three supporting components. And those can essentially serve as a checklist of nine action items that you can use to level up your nonprofit’s website.

Three Qualities of the Best Nonprofit Websites
So what are the qualities of the best nonprofit websites? Let’s dive in.

Quality #1: Traffic
The first quality of building the best nonprofit website you possibly can is traffic. This is awareness for your cause. Obviously, the website doesn’t do any good if no one knows it exists.

So how do you build traffic? We recommend focusing on:
1. Audience
2. Problems
3. Channels

Quality #2: Conversions
The second quality of the best nonprofit websites out there is conversions. These websites, they move visitors to act.

So how do you get website visitors to actually take meaningful action on your site? Start with:
1. Structure
2. Paths
3. Trust

Quality #3: Saves Time
The last key feature of the best nonprofit websites out there is they save your team time.

So how do the best nonprofit websites save organizations time? The keys are:
1. Integrations
2. Ease of Use
3. Automation

For a much deeper dive into how to build the best nonprofit website you possibly can, watch the whole video.

Chapters:
0:00 – Introduction
0:43 – Driving Traffic
3:21 – Boosting Conversions
6:49 – Saving Time
9:02 – Bringing It Together

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