It was the late Jay Conrad Levinson, an ad agency executive and the author of ‘Gurellia marketing’, who famously said: “Your website is the window of your business. Keep it fresh, keep it exciting.”
But numerous surveys indicate around 30% of local businesses don’t have a virtual “window”, and many more never bother to update their website to ensure they’re delivering a great user experience and maximizing online conversion opportunities.
In this video, Vendasta’s Nicole Lauzon discusses how agencies can get buy-in from business owners for website services, and how they can be the basis for providing holistic digital marketing solutions to small businesses.
👉 Vendasta pioneered online reputation management software for agencies. Since 2008, we’ve helped 2+ million businesses manage billions of customer reviews, mentions, and online listings.
👉 Want to build a beautiful, fast and secure website for your clients? Have a look at our Website products: https://www.vendasta.com/websites/website-pro/
👉 Check out the Vendasta blog for valuable insights for your agency: https://www.vendasta.com/blog/
00:00 Introduction
00:49 Where to start? Research
01:42 Why a website? Proof points
02:17 What to sell
03:13 Other services you can offer
03:40 Wrap up advice
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