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If you want to redesign your site, how will it reflect on the traffic and leads? What will it mean for SEO? In this video, we’ll answer this question and share some actionable SEO tips for small business.
To answer this question, we need to understand how Google looks at website redesign and how SEO works when you are changing a website.
Rule of thumb: clean doesn’t have much to Google. You can have a clean design but it won’t mean a thing if there’s no good content.
If you remove the content while redesigning your site, all the indexation that took place over time will be gone. Google simply will not have anything to index so it will start deindexation. And it can get you in much bigger trouble than a bad design.
How to avoid that traffic drop?
If you want to make sure that you preserve the traffic and the leads, plan as much as possible in advance, make sure that you’re not losing any of the content, and work with an SEO specialist to map out the changes.
Save all of your pages and all the content with meta tags and descriptions, save the URL structure. The only thing that should be changing on the new site is the design, not the content.
Hopefully, this video gave you a better idea of how to approach the redesign of your website smartly.
If you have any more questions, reach out to one of our consultants here at OneIMS. We’re always happy to help!
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