It’s no secret that SEO is vital during website redesigns.
In this video, you’ll learn how you can protect your rankings, visitors, conversions and sales from Organic Search during your upcoming redesign, and what the most common mistakes are (so you can avoid them!)
If you would like even more information about SEO & Website redesign, check out the companion guide to this video at https://reefdigital.com.au/blog/website-redesign-seo/, which has lots of helpful tips, tricks and resources covering almost everything you need to know.
Key timestamps:
Managing code changes (1:21)
Managing content changes (3:02)
Managing Information Architecture changes (4:13)
Managing URL changes (5:27)
Managing Internal Linking changes (8:12)
Managing User Experience changes (9:05)
Most common mistake #1 – Redirects (11:10)
Most common mistake #2 – Robots.txt (11:51)
Most common mistake #3 – Last minute SEO (13:20)
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