Price: $49.99 - $44.99
(as of Dec 14, 2024 06:28:07 UTC – Details)
Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
From the brand
We connect people interested in designing better user experiences with the best expertise available—in the formats that make the most sense, and in ways that demonstrate the value of UX. As UX becomes mission critical for more industries, organizations, and people, we expect to be there—as a trusted source of really helpful, really valuable expertise that helps make sense of user experience design.
User experience humanizes technology and information—and Rosenfeld helps people all over the world create better user experiences.
Publisher : Rosenfeld Media; 1st edition (March 22, 2016)
Language : English
Paperback : 160 pages
ISBN-10 : 1933820314
ISBN-13 : 978-1933820316
Item Weight : 11.2 ounces
Dimensions : 6 x 0.5 x 9 inches
Customers find the book well-written and easy to read. They find the content useful and helpful, providing a good overview of the methodology. The book provides three story frameworks for testing business and optimizing storytelling. Overall, customers consider it an informative and engaging read that is essential for anyone working in the innovation and UX field.
AI-generated from the text of customer reviews
