Your B2B website is simply too important to get wrong. Here is what you need to know about your site presence → http://bit.ly/B2B-web-design-best-practices to create valuable connections. Break down the unique parts of a B2B website design here → http://bit.ly/B2B-website-design.
WHAT ARE B2B WEBSITE DESIGN BEST PRACTICES?
B2B websites reach a different audience than B2C sites, so they need a different design approach. They are looking for a trusted partner, not a one time sell. Your site’s design will help determine if you establish trust or drive potential partners to your competitors.
WHY IT MATTERS:
94% of your potential B2B clients will research you online before they close a deal with you, even if they are already familiar with your company. They’re looking for testimonials, case studies, and other information of value that will establish your role as a thought leader in your industry. Because B2B clients are looking for this kind of value, your B2B web design should focus on a consultative sales model. Taking this approach allows you to build organic search engine ranking and establish your voice in your industry.
THE 5 BEST PRACTICES:
1. Develop a Professional Tone and Appearance:
First impressions matter. Establish your position as a knowledge leader in your field by publishing case studies, testimonials, white papers, and increasing a database of information that solves problems for your potential partners.
2. Use Simple Navigation and a Simple User Interface:
Ease of navigation is the top concern for 76% of web users. If you make it difficult to find the information that visitors need, they won’t keep searching—instead, they’ll look to one of your competitors to do the job.
3. Make Sure Your Content Attracts the Right Visitors:
A B2B website is created for a very specific audience. Your content should attract potential business partners, not consumers, and this requires taking a very different approach than you would when creating content to drive consumer sales.
4. Leverage Your Valuable Resources to Capture Leads:
When you create a site around a consultative sales model and problem solve for your visitors, you do still need a way to turn clicks into leads. A strong content creation process leads to valuable resources, and you should leverage them to get the leads you need your site to generate.
5. Understand Your Audience and Make Continuous Improvements:
The beauty of the digital age is that it is possible to gather so much useful data from visitors to your website that it can help you increase your business’ profitability. Take the time to exercise these data mining activities to continually improve your website, and therefore, your business.
————————————–
HOW MUCH WILL YOUR WEBSITE REDESIGN COST?
Website Design Cost Calculator → http://bit.ly/website-cost-calculator
————————————–
Like the video about B2B Website Best Practices?
Share, Embed, Subscribe & Comment:
Share this with someone who could learn from this.
Embed this video on your website
SUBSCRIBE https://bit.ly/2IERC8a
What do you think? COMMENT BELOW!
————————————–
Engage with Us on Social Media:
Follow Ryan Flannagan on Social Media!
https://www.facebook.com/ryanwflannagan
https://twitter.com/ryanflannagan?lang=en
https://www.linkedin.com/in/ryanflannagan/
Follow Nuanced Media on Social Media!
https://www.facebook.com/NuancedMedia/
https://twitter.com/nuancedmedia?lang=en
https://www.linkedin.com/company/nuanced-media/
source
