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Discover website quick-wins and how to focus your content on your perfect client
This book tells you ‘how to get your message right, focus your website, and stop losing business’
Many business owners struggle with websites that gobble up time and effort instead of filling calendars. If you’re one of them, don’t feel embarrassed: it’s not your fault! Just keep reading…
Here’re Some of Vital Issues You’ll Read About
You get way more than a book—you get a complete toolkit to overhaul your website and boost its effectiveness. You’ll also learn:
The top 4 basics Google likes to check—how does your website hold up?The difference between website traffic and visitor journeys—why you should track both and what tools to useWhy ‘trust’ is such a big issue for Google and how it relates to YMYL (Your Money Your Life)—how to use this to your advantage when creating contentNot all business websites need lead magnets—find out if yours is one of themWhy the biggest email list isn’t necessarily the best and why it’s important to ditch the dead wood—when did you last clean your list?The 3 types of false beliefs clients have—how you should to respond?How to use the Product-Client Alignment Matrix—create a repository of stellar product-oriented copy for your website
The internet era fuelled a dramatic shift in marketing over a relatively short time, leaving many businesses playing catch-up and selling to the wrong people. Read how the Information Age is yesterday’s news and what you should do about the excessive digital noise damaging your business.
— Measure your website effectiveness and discover where you should focus your time and money for the best results.
— Learn about the 5 lies website owners tell themselves and the 2 jobs they commonly get saddled with but should avoid at all costs.
— Discover the IT roles business owners should understand, so they can avoid hiring the wrong people.
All these points help non-technical business owners engage the right staff to overhaul and improve your website.
“A masterful assessment on websites that convert and get business”— Suzannah Baum
The author is a well-respected consultant who started in IT before the term ‘information technology’ existed. The book is underpinned by his results from surveying thousands of websites over many years. All the tools and techniques provided have been successfully implemented with clients and you can read their case studies in Chapters 14, 15, and 16 and learn about the results they obtained.
“This book is a website version of Donald Miller’s StoryBrand”— Dr Carol Sadler
“Written by an industry expert, it is clear, concise, and very straightforward… very crisp, clear language make this easily the best and most useful book on website development, website ROI and website common sense. I wish this book had been available earlier.”— Gys Hillmann
You’ve read this far because you know something other business owners don’t: making effective business websites is hard. It’s time you gave yourself a break and discovered Why Your Website Doesn’t Work.
It’s time you got started: click the Buy Now button at the top of this page and get on the road to building a better website today
From the Publisher
Focus your website efforts for the best results using this simple framework.
Discover your website’s strengths & weaknesses with this online assessment.
Use this powerful matrix to focus content on your perfect client.
ASIN : B0BTTQP8P3
Publisher : Active Presence Limited; 1st edition (February 2, 2023)
Publication date : February 2, 2023
Language : English
File size : 3416 KB
Simultaneous device usage : Unlimited
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 200 pages
Page numbers source ISBN : 173923071X
